DECIDE: Frontier Impact Studio
The Frontier Impact Studio is where AI strategy gets decided. Before the platforms. Before the agents. Before the training programmes. The decisions that everything else has to follow from.
A working artefact, not just a slide deck.
A focused, executive-led engagement that produces your Dream Book — a single, board-ready artefact that names what AI is for in your organisation, the operating model changes that make it possible, and the prioritised roadmap that follows.
It’s run by Frontier Engineers alongside your senior leadership team. Two to four weeks. Mostly working sessions, with structured analysis between them. The output is decisions, not slideware.
The Dream Book.
The Dream Book is the artefact. It contains:
AI Thesis
What AI is for in your organisation, in language your board can repeat. Not a list of use cases. A position.
Investment case
Hard ROI, Soft ROI, and Risk ROI, named separately, quantified where possible, and audience-specific.
Operating changes
The specific decisions about ownership, governance, decision rights, and reward redesign that the thesis requires.
First 90-day plan
What happens immediately after the Studio ends, with named owners and clear action points.
Prioritised roadmap
Which problems get worked first, in what order, and why. The sequence that compounds.
It’s designed to be the document every subsequent AI decision in your organisation gets measured against.
Every Dream Book frames return three ways.
Every Dream Book contains an investment case. We frame it through three lenses, because every board has to answer three different questions.
Most AI business cases lead with Hard ROI and hope. The Frontier Impact Studio names all three explicitly, so the board can sign off knowing exactly what’s been promised — and on what.
Decide first. Build against the decisions.
The mistake most organisations make is buying technology before deciding what they want it to do. The Frontier Impact Studio inverts that order.
Buying Copilot licences without an AI thesis produces Copilot sprawl. Building a platform without an operating model produces fragile foundations. Running pilots without prioritisation produces a portfolio of interesting demos and no compounding return.
Decide first. Build against the decisions. Scale against what the decisions said matters.
The people who can commit are the people in the room.
The Studio is executive-grade by design. It works because the people in the room are the people who can make the decisions the Dream Book proposes.
Typically: CIO, CFO, COO, Chief Digital or Chief AI Officer, plus the senior business leaders whose functions are most affected. We work with a small group — six to ten people — who collectively have the authority to commit the organisation to the answers.
This isn’t a workshop you delegate to a project team. The value comes from the seniority of the room.
Fixed fee. Fixed scope. Fixed duration.
Fixed fee, fixed scope, fixed duration. No day rates. No scope creep. You know what you’re spending and what you’re getting before you start.
We can run a Studio in two, three, or four weeks depending on the complexity of the organisation and how many functions are in scope. Two-week Studios work for focused single-function engagements. Three to four weeks is more typical for enterprise-wide scope.
The Dream Book is the bridge to Foundations and Build.
The Dream Book is the bridge to Frontier Foundations and Frontier Build. Most clients go straight from the Studio into the platform work and the first Impact Day, with the Dream Book as the governing document for what gets built and in what order.
You’re not obligated to. The Dream Book is yours, and it’s a complete deliverable on its own. Some clients take it away and execute internally. Most ask us to continue, because the work that follows is faster when the team that decided it is the team that delivers it.
Decisions before infrastructure. Infrastructure before scale.