DECIDE: Frontier Impact Studio
Where AI strategy gets decided. Before the platforms, before the agents, before the training programmes: the decisions everything else depends on, made with the people who can make them.
A working artefact, not just a slide deck.
A focused, executive-led engagement that produces your board readout and the Dream Book behind it: the readout is the decision, chapter by chapter with its evidence; the Dream Book is the fuller record of what the room found and chose. Together they name what AI is for in your organisation, the operating-model changes it requires, and the sequence that compounds.
Run by Frontier Engineers alongside your senior leadership team: a synthesis phase that builds the context, two days that make the decisions, and the Dream Book after. The output is decision-grade.
How the two days run.
Before: The Synthesis
The Studio runs on prepared ground rather than a cold start. We synthesise research on your market, leadership interviews, your documentation, the current state of the estate, the stated ambition, the themes leadership already carries, and the industry’s own ontology of use cases for validation. The evidence for the line comes from this work: what happened to prior cross-functional efforts, who owns which data, which constraints are real. By day one the context is built and agreed, and the two days spend zero minutes on discovery.
DAY ONE
Cases surfaced and scored, the line evidenced from your own history, every placement computed live with its working on screen. Cases your structure prevented you from seeing are proposed and weighed alongside your own.
DAY TWO
The challenges. Gut calls against analysed reads, the warnings gathered, the moves sequenced, the value each case claims typed and held to its own standard.
AFTER
The Dream Book. Findings are labelled with the evidence standard they met: where an input was thin, the conclusion says so rather than pretending confidence.
The Dream Book.
The record the Studio produces. It contains: your AI thesis, what AI is for in your organisation, in language your board can repeat; the investment case, Hard, Soft and Risk ROI named separately; the operating changes, the specific decisions about ownership, governance and decision rights the thesis requires; the Frontier Roadmap, which problems get worked first, in what order, and why. It’s designed to be the document every subsequent AI decision in your organisation gets measured against.
Every Dream Book frames return three ways.
Hard ROI: The finance view
Direct P&L impact. Cash released, revenue gained. The numbers a CFO will defend in an audit.
Soft ROI: The human view
Productivity, satisfaction, velocity. Harder to quantify, critical for adoption: the numbers that determine whether the Hard ROI ever materialises.
Risk ROI: The board’s view
Cost avoidance, regulatory exposure, strategic survival. The numbers that explain why doing nothing isn’t free.
Most AI business cases lead with Hard ROI and hope. The Studio names all three explicitly, so the board signs off knowing exactly what’s been promised and how it will be measured.
The people who can commit are the people in the room.
Typically CIO, CFO, COO, Chief Digital or Chief AI Officer, plus the senior business leaders whose functions are most affected. Six to ten people. This isn’t a workshop you delegate to a project team: the value comes from the seniority of the people making the calls.
Fixed fee. Fixed scope. Fixed duration.
No day rates, no scope creep. You know what you’re spending and what you’re getting before you start.
The Dream Book is the bridge to Foundations and Build.
Most clients go straight from the Studio into the platform work and the first Impact Day. You’re not obligated to: the Dream Book is yours, and it’s a complete deliverable on its own. Decisions before infrastructure. Infrastructure before scale.
Ready to draw yours?
The Studio is the engagement. The walkthrough is the try-before: a real readout, end to end, in twenty minutes.